52
PERCENT
Order conversion
is at 52% versus
the initial goal
of 30%
104
PERCENT
Cross-sale
conversion is at
104% versus initial
goal of just 20%
111,999
GROSS SALES
Over 110,000
gross sales since
program launch
70,124
CUSTOMERS
Since program
launch, we’ve
spoke to over
70,000
customers
30
MONTHS
Lifetime value
more than doubles
after 30 months
Driving Conversion for Product Suites
Stagnant consumer revenue growth and the rising cost of maintaining/upgrading existing assets have caused regulated utilities to lean heavily on non-regulated products to close the revenue gap. Marketing high value protection plans such as surge, water heater repair and water/sewer line protection allows utilities to leverage a strong brand perception and create additional value for customers.
While working with the energy solutions arm of a large East coast utility, Allconnect identified a gap between marketing strategy and sales execution. Although their direct response marketing strategy was strong, they were not effective in positioning their product suite beyond the call to action of the initial marketing piece. In 2015, looking for ways to optimize their call center’s performance of 25% conversion, they decided to launch a champion/challenger pilot with Allconnect to test our sales assumptions.
With lifetime value projected to increase by tens of millions of dollars, Allconnect has provided this partner with a sales and service platform that will support their current and future product and revenue goals.