One of the biggest challenges utilities face with demand response programs is how to educate consumers about what “demand response” means—and then create value to drive enrollments. After all, having your utility control your air conditioner on a hot day may sound confusing and unappealing to some consumers. A large utility developed a program to reduce energy demand during peak times in specific zip codes in one Western state…

As part of its mission to ensure ongoing affordability of energy for its customers, Pacific Gas & Electric Company (PG&E) offers the California Alternate Rates for Energy (CARE) Program. CARE is a statewide program that provides 30% or more off qualifying individuals’ electricity and gas bills based on their household income plus the number of people in their home. In late 2014, PG&E wanted to find a new way to increase enrollment rates and reduce...

Stagnant consumer revenue growth and the rising cost of maintaining / upgrading existing assets have caused regulated utilities to lean heavily on non-regulated products to close the revenue gap. Marketing high value protection plans such as surge, water heater repair and water/sewer line protection allows utilities to leverage a strong brand perception and create additional value for customers. While working with the energy solutions arm of a large East coast…