In March 2012, the Pennsylvania Public Utility Commission mandated that Electric Distribution Companies (EDCs) include a Standard Offer Customer Referral Program in their default service plans. With the goal of driving participation in the retail energy markets, the order stated that the program must offer residential and small commercial customers the opportunity to “opt in” to a 12-month fixed price contract at a 7% discount...

One of the biggest challenges utilities face with demand response programs is how to educate consumers about what “demand response” means—and then create value to drive enrollments. After all, having your utility control your air conditioner on a hot day may sound confusing and unappealing to some consumers. A large utility developed a program to reduce energy demand during peak times in specific zip codes in one Western state…

Utilities are seeking ways to reach customers and provide value-add products beyond traditional energy services. A large Midwestern utility offers a choice based service plan to their customers that covers appliances such as furnaces, stoves, water heaters, refrigerators, washers, freezers, dryers, and dishwashers. The plan is available to both homeowners and renters, covers all brands of commercial-grade, residential...