Results

14

PACKAGES

There are

currently

14 packages

on the shelf

42,339

CUSTOMERS

Engaged 42,339

people in product

conversations

68

PERCENT

68% product

penetration has

been on PREMIUM

PLANS

14,585

GROSS SALES

Produced 14,585

gross sales

and customers

since launch

19

PERCENT

Average

conversion is

19%—THREE

TIMES the old

solution

Allconnect in Action

Choice-Based Appliance Service Plans

Situation

Utilities are seeking ways to reach customers and provide value-add products beyond traditional energy services. A large Midwestern utility offers a choice based service plan to their customers that covers appliances such as:

  • Furnaces
  • Stoves
  • Water Heaters
  • Refrigerators
  • Washers
  • Freezers
  • Dryers
  • Dishwashers

The plan is available to both homeowners and renters, covers all brands of commercial-grade, residential appliances.

 

The utility’s primary customer acquisition channel was in their call center when existing customers called about billing or other issues. Their performance averaged six percent conversion. As they were looking for ways to increase their business, they turned to Allconnect.

Solution

In January 2016, the utility began running a series of tests using Allconnect to sell their appliance service plans, which resulted in an incremental 3x lift.

 

Allconnect leveraged its platform to optimize conversion through:

  • Enhanced rebuttals for customers who already have service plans
  • Streamlined sales experience with standardized discovery and better positioning of available packages
  • More efficient customer information verification
  • Upsell existing plan customers

Before using Allconnect, the utility’s conversion was just 6%. Allconnect has exceeded its initial goal of 15% conversion every month since launch.

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