Utilities are seeking ways to reach customers and provide value-add products beyond traditional energy services. A large Midwestern utility offers a choice based service plan to their customers that covers appliances such as:

The plan is available to both homeowners and renters, covers all brands of commercial-grade, residential appliances.

The utility’s primary customer acquisition channel was in their call center when existing customers called about billing or other issues. Their performance averaged six percent conversion. As they were looking for ways to increase their business, they turned to Allconnect.

In January 2016, the utility began running a series of tests using Allconnect to sell their appliance service plans, which resulted in an incremental 3x lift.

Allconnect leveraged its platform to optimize conversion through:

• Enhanced rebuttals for customers who already have service plans

• Streamlined sales experience with standardized discovery and better positioning of available packages

• More efficient customer information verification

• Upsell existing plan customers

Before using Allconnect, the utility’s conversion was just 6%. Allconnect has exceeded its initial goal of 15% conversion every month since launch.