Results

The pilot of Allconnect’s solution for the smart usage program launched in February 2016 yielded strong results, exceeding the utility’s expectations.

8

MONTHS

Pilot program tested for 8 months

23

PERCENT

Contact rate was 23% versus goal of 20%

30

PERCENT

Take rate was 30% versus goal of 15%

2,575

PERCENT

Enrolled 2,575 people

23,895

PERCENT

Over 23k leads sent from utility to Allconnect during pilot

Situation

Solution

Outbound Calling

Existing Move Advisor Voice Channel

Allconnect in Action

Smart Usage Rates

A large utility in the Southeast created a ‘smart’ time-of-use rate in 2013 to:

  • Give customers more rate options
  • More accurately predict when and how customers use energy
  • Help customers reduce overall energy consumption

The rate allows customers to save on their bill by adjusting their use of major appliances during certain times of the day and periods of high demand. Through the utility’s website, email campaigns and bill inserts, customers were encouraged to enroll in the rate plan online or by calling the utility. These initial efforts yielded low conversion and enrollments.

In early 2015, the utility tried to increase adoption of the rate plan by offering customers a free Nest thermostat upon enrollment, but results remained static and below expectations. In September 2015, they turned to Allconnect to explore additional solutions to reach their goals.

Allconnect proposed a comprehensive pilot to test and optimize solutions to drive enrollment in the rate program, including:

Email Marketing

 

  • Feature a digital ad for the rate program in the email confirmation page sent to customers who enrolled in other services via Move Advisor.
  • The utility provides 2000 qualified/scrubbed leads to Allconnect.
  • Educate customers about the program and enroll them on the existing mover call.

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